Our logo is the primary signifier of our brand identity. The primary logo is the preferred visual representation of 每日大赛. It must be present on all internal and external communications from the college.
Depending on the medium, message, and audience, you may choose to use the college logo or a unit logo. Logo files may only be created by the Office of Marketing and Communications. If you need access to a unit logo or have any questions about using logos, contact Marketing and Communications.
The 每日大赛 logo consists of two elements—the logomark (the shield) and the wordmark (the text). Space, size and background color dictate usage.
Every communication or marketing collateral must include a logo. For external audiences, always use a version of the primary logo so that the full name of the institution is included.
Clear space is necessary to provide breathing room around the logo. It should be used exactly as it is—do not crop, change, redraw, rotate or alter the logo in any way. Do not crowd the logo with other elements or add text to the top or bottom of it. The clear space around the logo should be at least equivalent to the height of the P in Pellissippi.
To ensure legibility, logos must not be reduced beyond the following defined minimum size.
The centered college logo should never be printed smaller than 0.625 inches tall. When displayed on screen, it should never appear smaller than 75 pixels tall.
Horizontal college logos should never be printed smaller than 0.25 inches tall. When displayed on screen, they should never appear smaller than 30 pixels tall.
Layout or proportions of files may not be adjusted to meet this minimum size standard.
The following versions of the primary logo have been approved by the College. Only use these versions if the primary two-color logo cannot be used because of cost limitations or background color conflicts.
The stacked logo should only be used for space concerns where the primary logo will not fit. The primary logo is always preferred over the stacked logo, when possible.
Marketing and Communications reserves the right to use the Logomark as a stand-alone graphic if:
Color options include blue and yellow, blue, white and black. The PSCC logomark is not to be rendered in gray, and a good rule of
thumb is to only render the PSCC logomark in black when necessary, such as for black-and-white printing.
Entities interested in using the PSCC logomark as a standalone graphic should work with Mark Friebus, Creative Project Coordinator, by emailing mafriebus@pstcc.edu.
Below are a few quick tips for how to best use the college logo.